I am an experienced digital and communications leader, with over a decade of experience working in UK, Welsh and US politics, with agencies and with clients in the B2B, B2C, financial, tech, health, retail, luxury and non-profit sectors.

I have a reputation for driving the digital agenda, delivering innovative solutions, creating compelling content, running campaigns and securing headline media coverage.

I regularly contribute to broadcast and print media, commenting on UK and US politics, current affairs, technology, business and culture. I have been recognised as one of 30 Political Advisors to watch by the MHP Group, my work noted as looking to ‘shape the future of British politics.’

Expertise

  • Communications and Campaigns

    • Experience of working across government and with multi private sector clients and prominent individuals

    • Creation and implementation of integrated communications and campaign strategies multi-platform

    • Development of targeted media strategies, with experience of working with local and national broadcast and print media

    • Media performance prep and briefing

  • Digital and Social

    • Design and implementation of creative content, with the capacity to create engaging videos, audio, visual and written content

    • Digital channel audits

    • Management of digital platforms

    • Data driven social media listening and monitoring

    • Digital advertising across multi-platforms and real time monitoring of targeted social ad campaigns

    • Website development

    • E-Mailers

  • Media Commentary

    I am a regular contributor to broadcast and print media outlets including the BBC, Sky News, Times Radio, ITV, LBC, LBC News, Politico, Fortune, Bloomberg and The Spectator. I have contributed to coverage across the Americas, Europe and the Middle East.

    I comment on current affairs, UK and US politics, digital, AI, the media, business, arts and culture.

Work

  • Early Years Healthy Development Review

    I designed, implemented and managed a bespoke integrated communications and digital campaign for the UK Government’s Early Years Healthy Development Review. I secured high-level broadcast, print and online media coverage, created a series of bespoke videos and graphics and worked closely with Number 10, the Department for Health and the Department for Education to brief stakeholders.

    You can view a selection of my digital content for this project here.

  • Policy Exchange: Beyond COP26, Delivering Net Zero

    I worked with Policy Exchange and former Secretaries of State Rt Hon. Amber Rudd and Andrea Leadsom MP to write and promote the ‘Beyond COP26: Delivering Net Zero’ report and programme. The two former Energy Secretaries called on the Government to focus on the UK’s three ‘Green Unique Selling Points’: Science and technology; financial services; and political leadership on climate action. I created a bespoke communications strategy, securing high-level broadcast and print coverage and a webinar for stakeholders.

  • 2019 General Election

    I worked with a number of candidates and MPs standing for re-election at the 2019 General Election, creating tailored campaign strategies and providing digital and communications support. Over half of the candidates I worked with were elected.

    General Election 2019 Video Examples

  • Jimmy's Jobs of the Future Podcast

    I worked with Jimmy McLoughlin OBE, founder of the Jimmy’s Jobs of the Future podcast to develop a bespoke communications strategy, reaching its target audience through specific media and digital coverage. I secured coverage on Times Radio, Politico, GB News, Talk TV and across social media.

  • Snakes and Ladders

    Working with Biteback, I designed and implemented a bespoke promotional strategy for Andrea Leadsom’s political memoir, ‘Snakes and Ladders.’ This involved digital content and several broadcast and print media appearances including serialisation in the Mail on Sunday, and on Good Morning Britain, Westminster Hour, Times Radio and Politics Live.

  • Leadership Campaigns

    I have extensive experience of working on party leadership campaigns, specialising in providing media relations/communications support as well as digital communications and social media strategy.

  • Nationwide

    Working with leading UK building society Nationwide, I created educational content for internal and external stakeholders as well as designing and delivering a digital workshop for Nationwide’s employees at their Swindon headquarters.

  • Corporate Content

    I worked with a number of multinational companies in the USA and the UK developing bespoke content strategies, creating written content such as thought leadership articles and blogs and other visual content to help achieve a series of specific communications objectives for corporations and C-suite leaders.

  • Supporting women in politics

    For many years I have supported women who have stood for public office at parliamentary, devolved and local levels, providing communications, digital and public speaking advice.

    I am a regular public speaker on women in politics, most recently chairing a panel event in Parliament with former Prime Minister, Lady Theresa May and former Prime Minister of Denmark, Helle Thorning-Schimdt.

  • The Honourable Ladies, Volume II

    Highlighting the profiles of each woman MP elected from 1997 to 2019, and written by an impressive array of solely female contributors, The Honourable Ladies: Volume II is the second instalment in a compelling and comprehensive project to honour the lives and achievements of these unforgettable women. I wrote the profiles of Rt Hon. Lucy Frazer MP KC and Mims Davies MP.

  • Corporate Video

    I provided a corporate video service to the UK Major Ports Group, recording footage at their annual parliamentary reception. I also interviewed the CEOs of the UK’s nine major ports at the event, creating a suite of highlights videos that were used across social media, on their websites and in corporate communications.

Testimonials

Rt Hon. Amber Rudd, former Home Secretary

“Laura was a great help thinking through my message and making sure it landed as I wanted with the right impact. She secured a series of high level media coverage for me, created content for my social media platforms and managed the communications aspect of the project from start to finish professionally. She was fantastic to work with.”

Seema Kennedy OBE, Director, Fair Civil Justice

“Laura and I have collaborated on a number of projects, where she has taken the lead role in arranging interviews and all media handling for a client. She has an incredible work ethic and is able to navigate business and political intricacies with calmness and grace under fire. She has good Westminster connections and is an asset to every organisation she is part of.”

Jimmy McLoughlin OBE, former No 10 Advisor and host of Jimmy’s Jobs podcast

“Laura’s implementation of a proactive communications strategy for the Jimmy’s Jobs podcast has helped us reach new audiences and land our messaging in front of Westminster’s key decision makers. She has secured a number of high profile media appearances for me, and has provided a range of creative and engaging digital ideas that have increased our listenership. She is a dynamic person to work with!”

Mario Creatura, former No 10 Advisor and Director at MHP

“Laura’s knowledge of digital media and PR best practice is impressive - I experienced this personally when working with Laura on the 1001 Critical Days Podcast with Andrea Leadsom and whilst supporting former Prime Minister Theresa May with social media content. This ability to navigate oftentimes last minute PR demands, combined with an extensive Westminster network, makes her a valuable asset.”

Lord Harrington of Watford:

"Laura provided me with digital and communications advice for my social media profiles, alongside building a bespoke website to showcase my parliamentary and professional work.

Laura’s work and ideas are strategic and creative and are delivered to a high standard. She understands the unique world of parliamentary politics and how digital can be used to communicate the unique role of a peer. I would recommend her expertise and practical skills to all and I look forward to continuing to work with her."

Rt Hon. Lucy Frazer KC, former Secretary of State for Culture, Media and Sport:

"Laura is extremely reliable and hardworking. She takes the initiative for any digital campaign and executes it with professionalism and speed. Her work is creative and delivers results."

Former Minister of State:

“Laura is a real trailblazer in digital comms. She gets how Parliament works and how social media should be used to raise the profile of parliamentarians and promote their work with the electorate.

Laura transformed my profile by implementing a comms and digital strategy which focused on creating exciting video content to update my constituents and engage with stakeholders on my ministerial work. I noticed the impact and the benefits straight away.

She’s strategic, focused and one of the best communicators in politics- and importantly she is lots of fun to work with! I’d recommend her work to politicians and executive leaders and I look forward to working with her again in the future. ”

Rachel Neaman, Senior Non-Exec Director:

“Laura is a capable and experienced digital media and communications professional with a wide range of skills. Her knowledge of the political world, understanding of the complex ways of government, and the breadth of her experience bring authority and credibility to her work. She understands the importance of the message, but also of how it is delivered which, coupled with her experience with different media, multiple stakeholders and varied clients, make her expertise particularly valuable. She is committed, hardworking and reliable.”

Rt Hon. Dame Maria Miller, former Secretary of State for Culture:

“I have worked with Laura for more than 10 years and her professionalism always shines through. From her work on constituency campaigns, leadership campaigns and creating engaging digital content, I have seen that her focus is on the creation and delivery and of effective, branded messages. She is an asset to any team.”

Conservative Party leadership contender:

“Laura played an important role in the leadership campaign, working with supportive MPs and managing multiple media bids. Her work was high quality, consistent and she was instrumental in ensuring that the campaign’s message and support dominated the airwaves.”

Rt Hon. Alex Chalk KC, former Lord Chancellor:

"Laura provided me with communications advice and practical support with video production. Her ideas are creative and delivered results. She is a reliable and engaging individual to work with and I’d recommend her to those looking to elevate their brand and profile through digital communications."

A former Prime Minister:

"Laura managed the filming and production of videos for my GE 2019 campaign. She created a brand identity, edited and captioned a series of videos focused on my local pledges. She also created photographic content from the campaign’s regular canvassing sessions, using these on a series of social media platforms to as part of the campaign’s digital strategy.

Laura provided a professional, focused and responsive service, delivering content on deadline and to a high standard. She is politically astute and has excellent experience of shaping political campaigns. She was enjoyable to work with and I highly recommend her services."

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